What is Needed for Church Email Marketing?
Effective church email marketing needs to essentially have two components. The church needs an email platform that has reporting capabilities. And a list of opt-in email addresses. Typically most churches have a church management software where they can get emails from. Just be sure you have their permission to send emails. Now for the platform it can be one of the two partners that we have — BombBomb or Constant Contact.
Read on for more information about the Constant Contact partnership.
Partnership announcement — Icon Systems & Constant Contact
Icon Systems has released software integration with Constant Contact for advanced e-mailing capabilities. IconCMO can now export e-mail addresses from the groups and talents modules to Constant Contact, eliminating duplicate entry between the church software and e-mail program. A challenge for churches in the past was how to leverage the data in their traditional church software to communicate effectively and easily using a sophisticated e-mailing program.
Constant Contact provides rich e-mail templates and personalized features. Additionally, they provide vital statistical tracking of e-mails allowing you to communicate with your congregation more personally. Therefore, reaching out to visitors is more successful. The statistical data can tell the church,
- which recipient opened the e-mails,
- who forwarded them,
- which links within the e-mail were clicked,
- bounced e-mails,
- and many more statistics.
The statistical information helps the church better serve their congregation’s communication and visitor retention.
Constant Contact also has an Event Marketing and Online Survey modules.
Event Marketing Module
The Event Marketing module allows the church to market events on their website so people can register to attend those events. The church can receive payments for the events when cost is incurred.
Online Survey Module
The online survey module allows the church to send a survey or poll out to their congregation. The church can gather input on new ideas or concepts that the church is considering, via a questionnaire.President Bill Gifford Icon Systems, Inc.
About Constant Contact Email Software:
With more than 370,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, non-profits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. To find out more please visit Constant Contact. Visit Constant Contact.