This post was last updated on March 23rd, 2021 at 03:47 pm.

It’s clear that social media is not a fad that will soon fade. It’s a tool that is here to stay and has transformed the way we share information.

• Sixty-seven percent of all U.S. adults are connected to one or more social media platforms.

• Twenty-three percent of social media users check their accounts five or more times daily.

• Forty-six percent of all U.S. cell phone users have smartphones, and almost half of them use their phone to access social networking sites.

Church leaders can seize this opportunity to engage and provide round-the-clock outreach to their communities.

Here’s how:

Social media doesn’t take much money or manpower to use. It takes on many different forms: text, audio, video and images. The true beauty of social media is that it’s viral and can expand your message well beyond its intended audience.

Connection

Social media connects your community. Unlike traditional communication, which most often pushes information in a single direction, connecting via social media creates a two-way conversation. It allows others to contribute in helpful and meaningful ways and draws from the collective hive of community skills, knowledge and experience.

Call to Action

Social media is a great tool for calling people to action: GO and serve others. GIVE time or money to the cause. PRAY. MOBILIZE and spread the message to others.

With the right CMS (Content Management System) you can effectively cut your social media work in half. The CMS can be set up to automatically post your blog content to your social channels. When you integrate your social networks, your blog, your email marketing, and your website on an CMS, you can save time and effort while extending your outreach and engaging and mobilizing your audience.

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