OK. I’m just going to say it: Blogging and church outreach are a match made in heaven. Thus the anatomy of a good blog post makes a lot of sense for churches to understand.
- You have an interested audience.
- You have wealth of valuable information to share.
- And you have an unparalleled platform – your blog – that enables you to easily share and publish your good news.
But what makes a good blog post?
Does it need to be long and deep and insightful? Or can it be a short, quick and to the point? (No and yes!)
A blog can be a wonderful tool to demonstrate your knowledge within your community. It’s your publishing platform to inform, entertain and educate your congregation members, or anyone, really, who takes an interest in what you have to say.
We recently came across this helpful infographic that serves as a blueprint for creating blog posts that really resonate with your readers. Our thanks to Church Tech Today for modifying this infographic for church audiences and to business2community.com for originating this content.
Follow it and you’ll be well on your way to delivering great content that is …
- Focused on one theme
- Gives readers what they crave
- Is short and to the point
- Includes images or video
- Includes a wealth of keywords and tags
- Prompts reader comments and interaction
Publishing new content on a fairly frequent schedule will help you get the most out of your online presence. Fresh content helps you in several ways:
Blogging adds rich content to your website
A blog provides another keyword-optimized page for the search engines to look at, it furnishes an extra set of title tags for the search engines to index, and it offers one more way for people to find you.
Blogging updates your site with fresh content
People want fresh information. So do search engines. Making regular updates sends the message that you are an active and engaging site.
With every blog post, it generates a new URL for search engines to crawl. It gives readers something to which they can link and subscribe. Each post also provides an opportunity to link to other pages within your website, which in turn increases the value of your entire site.
Blogging brings you backlinks
Whether it’s through social media, blog comments or links to your blog from other sites, sharing increases your standing with search engines, make you more visible to readers, and helps you spread your content throughout the web.
Publishing to a blog is one of the most effective ways to raise your visibility and increase readership. If you want to boost the SEO power of your website, spread your message and showcase your knowledge, a blog is a simple solution. Now that you know the anatomy of a good blog post, go and do your next blog post.